Adam Kaz's experience as an advertising student at the University of Illinois, an Intern Copywriter at The Gettys Group, and as a Business Development Writer at GG+A taught him how to professionally research, strategize and present branded content across the media landscape.
For this piece of SEO content, I conducted in-depth research to illuminate a niche topic.
At August Jackson, I was tasked with writing original content for one of the firm's most valued clients: Ascension. For this piece, I researched each of Ascension's 35 foundations, found their most compelling stories, and synthesized that information into a compelling article.
I worked collaboratively with The Gettys Group Branding Team to create a new identity for this hotel, while also maintaining its historic legacy. In 2018, Design Contract named Hotel LeVeque one of the best hotels in America. In 2017, the BLLA awarded The Gettys Group the Soft-Branded Lifestyle Hotel Award for its work on LeVeque.
At The Gettys Group I worked with the Branding Team to rebrand Hotel Philips, elevating its already stellar reputation. In 2017, Architectural Digest named Hotel Philips the Most Beautiful Hotel in Missouri.
For my senior project I worked as the Research Director and Copywriter alongside a team of four. Together we created a full campaign for the Advertising Masters Program at the University of Illinois. This Research Report was my largest responsibility. I researched all the information and wrote the content for the report.
